Sseko Designs | 30 Days for Women in Uganda

There is a problem in Uganda that is preventing girls like these from attending college.

As it turns out, one young humanitarian designer has discovered a solution in shoes. Sseko Designs uses fashion to provide employment and scholarship opportunities to women pursuing their dreams and overcoming poverty. The model is so innovative that BusinessWeek just named founder Liz Bohannon one of “America’s Top Five Most Promising Social Entrepreneurs.” Leather sandals are the company’s primary product and what makes them unique is that you can purchase one pair of soles and then many different straps that can be styled hundreds of different ways.

Beginning tomorrow (August 1, 2012), Sseko will celebrate its third annual 30 Ways/30 Days campaign through which they will be highlighting prominent women in fashion to better the lives of women in Uganda.  Each of the 30 participants, who range from celebrity stylists to fashion editors, have selected their favorite pair of Ssekos to style in their favorite way. Sseko will feature a different tastemaker each day for 30 days who will be showcasing their individual style and donning their gorgeous Ssekos, as well as changing the lives of promising young women in Uganda one stylish foot at a time.

Anyone can get involved in the 30 Days/30 Ways campaign by purchasing a pair of Ssekos, snapping a photo of their favorite style and adding it to Sseko’s Facebook page. In addition to helping educate women in Uganda, submissions will have a chance to win a Sseko style pack which includes a $100 gift certificate & a super secret new product that launches at the end of the contest. Learn about the contest by clicking here.