Aéropostale ANNOUNCES ACTRESS
CHLOË GRACE MORETZ
AS CELEBRITY BRAND AMBASSADOR
Brand introduces new fashion layer to
teen-favorite staples.
Aéropostale, Inc, a mall-based specialty retailer of casual
apparel for young women and men, today announced a partnership with film
actress Chloë Grace Moretz, who will serve as Aéropostale’s celebrity brand
ambassador. The campaign will begin with
the 2012 back-to-school season and continue through the spring of 2013. In this new role, the Dark Shadows star and young fashionista will work with Aéropostale
to highlight the brand’s exciting new looks, in addition to promoting the
company’s philanthropic endeavors.
“We are thrilled to announce Chloë Grace Moretz as
our celebrity brand ambassador and welcome her to the Aéropostale family,” said
Scott Birnbaum, Senior Vice President of Marketing and Ecommerce at
Aéropostale. Mr. Birnbaum continued,
“We’re introducing exciting new fashion and Chloë is the perfect role model to
showcase these great looks. She has
amazing style and has quickly become a fashion icon for today’s teens.”
The back-to-school collection will be available in
all stores beginning July 16, 2012. New
fashion pieces will complement the great product and outstanding value for
which Aéropostale is known. The line will include fashion tops, colored and
patterned denim and statement pieces such as moto jackets and chunky
sweaters. The campaign, featuring
Moretz, was shot by renowned photographers, Rocco Laspata and Charles Decaro.
In-store displays, as well as extensive print, online and outdoor advertising
will highlight Aéropostale’s new partnership with the young actress and feature
a variety of looks.
“I have always been a huge fan of Aéropostale,” said
Chloë Grace Moretz. “Their looks are fun and easy to wear, making it the
perfect brand for my on-the-go lifestyle. Fashion is a huge part of my life,
which is why I chose to partner with the brand.
I am so excited to join the Aéropostale team.”
Aéropostale customers can also shop for ‘Chloë’s
Favorites’, a curated collection featuring her personally styled looks and
favorite must-have items for each season, available both in-store and online.
‘Chloë’s Favorites’ will be the first of many opportunities for Chloë to
communicate her personal style with fans after the collection debuts.
For additional information, please visit
www.aeropostale.com, become a fan on Facebook at www.facebook.com/aeropostale,
or follow the brand on Twitter at @Aeropostale.
