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12.05.2011

Launch of new e-commerce site- Rad & Refined

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Today Rad & Refined launched their new e-commerce website, www.radandrefined.com.

The aim of Rad and Refined is to provide the modern-day woman with an edgy piece of clothing or incorporate a chic accessory, all the while still looking polished and put together. A combination of styles including both rad and refined will be available; creating a solid mix of merchandise to reach a variety of customers. The store integrates the casual look of beach living with more formal pieces that would fit into the wardrobe of someone living in the city. There is a variety of well recognized designers as well as unique up-and-coming designers featured on the site.

24-year-old Jacqueline Nicole Rezak is the President and head buyer for Rad and Refined, Inc. Chicago born and bred, Jacqueline is a self-proclaimed fashionista since she was first allowed to pick her own outfits. Rezak graduated from Columbia College Chicago where she continued to build her knowledge of fashion, culminating in her cross-country move to Los Angeles where she currently resides.

Launching today, early-adapter, Los Angeles based customers, will be given the opportunity to make an appointment to try on merchandise, be styled personally, or consult with an expert at Rad and Refined. This unique feature of the company will give the enterprise a more intimate feel.